Page 8 - C:\Users\amber\OneDrive\Desktop\FlipBook\

5 RIVERS LODGE BUSINESS PLAN 6

INTRODUCTION

Business Plan

BUSINESS PLAN
The criteria Jay and Mary began with, are the reasons they have survived and flourished, when other
lodges have not.

It Is the foundation of the business and is important to keep in mind for anyone thinking about owning Five Rivers
Lodge. Long ago, Jay and Mary thought about how they would build value into their lodge and consequently it has
continued it has worked her sleep expanding business client meeting group expanding the business expanding the
business/client meeting group business.

A. Expanding the Corporate and the Business/Client Meeting Group Business
Over the years, Jay and Mary have done a great job of building a corporate client list for Five Rivers Lodge. Building
upon what has already been done is crucial to the plan. The plan to make this happen includes the following points:
» Referencing the current corporate list and aggressively reaching out to contacts and to create incentives for them
to bring their clients back.
» Corporate incentive rewards programs are a great way to build a corporate client base. The plan would include
offering aggressive corporate incentive rewards to the existing client list, as well as, additional contacts in the US.
There are also corporate rewards trade shows that would be helpful to attend in order to build this client base.
Many travel incentive magazines and incentive travel associations also deal with this type of business and are
very good resources from which to get leads and guests.

» Create incentives for fly fishing professionals to host and to bring large corporate groups which would Include a
20% commission to them, as opposed to the regular 15% commission. There are select groups of professionals
who would be good at furthering and expanding this plan.
» Expanding the customer appreciation and potential business customer groups, where the main purpose is to
cement relationships of past and future customers in a relaxed and fun location.
» Building on and expanding the "continuing education" meeting business. Such as, CME's or "Continuing Medical
Education" groups. There are literally hundreds of different professional groups which have to use these meetings
for getting their needed accreditation and thousands of these meetings are done every year.
» Use of non-flshing activities to help attract these types of group bookings.

»