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Administrative and Marketing
Associations

Oliver Yandle1

Executive Director, Association

of Legal Administrators

Legal Administrative Associations

Professional associations serving the legal profession have been around for more than 100
years, helping to shape the development of the law and those who practice it. Professional
associations for administrative management in the legal industry, however, are a more recent
development. In 1957, the president of the American Bar Association, Charles S. Rhyne, identified
the need for an increased focus on the economics of law practice and created a special committee
to develop practical suggestions on how to manage the business of law. By the early 1970s, the
needs and complexities of law firm
management had grown significantly,
spurring the creation of a number of
organizations specifically focused on the
business of law.

Today, the management of law firms
and law departments requires highly
specialized skills and advanced training.
Many legal business professionals have
obtained advanced degrees in business
management, marketing, information
management and technology, finance, and
human resources. Often, they have secured
professional certifications and designations in their particular field of practice, such as the Certified
Legal Manager or Professional in Human Resources, to advance their professional skills. In
addition to formal educational opportunities, legal business professionals rely on associations to
keep them up to date on the issues, trends, and skills necessary to succeed in this rapidly changing
environment.

These associations provide information, education, and networking opportunities to help

1 Oliver Yandle, CAE, of Chicago, Illinois is the executive director of ALA. Oliver comes to ALA from the Commercial Law League of America
in Chicago, Illinois where he served as executive vice president.

Oliver’s law association experience includes holding the executive director position at the International Association of Defense Counsel, in
Chicago, Illinois, and he served as an adjunct instructor of legal analysis and writing at the Washington College of Law at American University.
In
addition to his legal experience, Oliver has had a long-standing career in association work, most recently having held the position of executive vice
president for Commercial Law League of America. He has held senior director positions at SmithBucklin in Chicago, Illinois, at the International
Bridge, Tunnel and Turnpike Association in Washington, D.C., and at the Intelligent Transportation Society of America in Washington D.C.

He is active in both the American Society of Association Executives (ASAE), where he holds the Certified Association Executive designation
and the Association Forum of Chicagoland.

Oliver is a native of Louisiana and holds a B.A. in journalism from Loyola University of the South in New Orleans, and a J.D. from Washington
College of Law at The American University in Washington, D.C.

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