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into account all the pros and cons of the available options the choice became clear.
Since 1882, Ash Grove has been an industry pioneer, supplying cement for highways, bridges, commercial and industrial complexes, homes, and other structures to help build America, from the West Coast to the Midwest and Texas. It is a well- established and a respected brand in the building materials industry. It is also a recognized leader in safety, customer relationships, quality and reliability. Ash Grove was the fifth largest cement producer in the U.S. when it joined the CRH family.
Rebranding efforts complete!
Leading up to the rebranding efforts, a major effort went into communicating this exciting change to cement customers to ensure a smooth transition, and everything had to be updated from facilities and offices, to stationery, cement bags and our websites – to adapt to the new look and feel. The rebranding process in Canada began in June
and proceeded throughout the summer, leading up to its completion and the new brand’s full launch this past September 1.
Despite the change in brand the cement’s business priorities remain the same: delivering outstanding customer service, providing quality products and services, ensuring the safety of our employees and maintaining our commitment to the communities in which we live and work.
The cement business is excited to continue to build and nurture its customer relationships under the Ash Grove brand, confident that with this strong and unified brand it will build an even stronger future.
December 2020 | THE CONVEYOR | 19
Unleashing the Potential of OneCRH