Page 19 - Starbucks Coffee
P. 19
IFE & EFE MATRIX
(Internal Factor Evaluation &
Eksternal Factor Evaluation
Matrix)
Matrix IFE menunjukkan keadaan
internal Starbuck berupa kekuatan &
kelemahan. Matrix EFE menunjukkan
factor-factor yang berpengaruh pada
eksternal perusahaan berupa peluang
dan ancaman
The IFE Matrix shows Starbucks' internal state in the
form of strengths & weaknesses. The EFE Matrix
shows the factors that influence the company's external
in the form of opportunities and threats
