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GSM STARBUCKS
(Grand Strategy Matrix)
Langkah yang tepat dalam
proses pengembangan
strategi. Matriks ini
didasarkan pada dua
dimensi evaluasi, yaitu posisi
kompetitif (Competititive
position) dan pertumbuhan
pasar (market growth)
Appropriate steps in the strategy development process.
This matrix is based on two evaluation dimensions,
namely competitive position and market growth
