Page 74 - Demo

Êëàññèôèêàöèÿ ãîñòèíèö ïî ôóíêöèîíàëüíîìó íàçíà÷åíèþ
0ель C32еше“2", "л е2“ %“...%".../м -=*2%!%м, %C!едел ю?,м 2,C г%“2,...,ц/, ее %“...%"...%е -3...*ц,%...=ль...%е ...=ƒ...=че...,е, 2!е- K%"=..., * ее 2е!!,2%!,,, %KAем3 3“л3г, це- ле“%%K!=ƒ.../. " 3“л%", . *%...*!е2...%г% г%“2,- ...,ч...%г% *%мCле*“=, = 2=*›е %C!едел ю?,м “еƒ%..., дл,2ель...%“2ь C%“е?е..., г%“2,...,ц/ , ее ме“2%C%л%›е...,е.
Öåëåâîé ðûíîê – ýòî êîíêðåòíàÿ êàòå- ãîðèÿ ëþäåé, êîòîðóþ îòåëü ïðåäïîëàãàåò âèäåòü â êà÷åñòâå ïîòåíöèàëüíûõ ãîñòåé. Íåêîòîðûå ãîñòèíèöû ïðîåêòèðóþòñÿ è ñòðîÿòñÿ ïîä öåëåâûå ðûíêè, äðóãèå æå ñòàðàþòñÿ âûéòè íà öåëåâûå ðûíêè, èñ- ïîëüçóÿ ìàðêåòèíãîâûé ïîäõîä â ñâîåé ñòðàòåãèè.
b г%“2,...,ч...%L ,...д3“2!,, ,мее2“ 2е...де...- ц, * %!,е...2=ц,, ...= K%лее мел*,е *=2ег%- !,, (“егме...2/) !/...*= , !=ƒ!=K%2*3 “%%2"е2- “2"3ю?ег% г%“2,...,ч...%г% C!%д3*2= (*%мCле*“= 3“л3г), " “%%2"е2“2",, “ ,. 2!еK%"=..., м,. l=!*е2,...г%"= “егме...2=ц, “C%“%K“2"3е2 “3- ?е“2"е......%м3 !%“23 !=ƒ...%%K!=ƒ.../. цеC%че* %2елеL, %!,е...2,!3ю?,.“ ...= %C!еделе......3ю *=2ег%!,ю 23!,“2%". o!, .2%м *=›д/L “Cец,- -,че“*,L “егме...2 !/...*= %K“л3›,"=е2“ %2- елем %д...%L , 2%L ›е цеC,, ...% ,мею?еL ...е- “*%ль*% %2л,ч=ю?3ю“ 2%!г%"3ю м=!*3.
m=C!,ме!, %2ел, цеC%ч*, Marriott: Mar- riott Marguis, Marriott Hotels, Marriott Inns, Courtyard by Marriott, Fairfield Inn by Marriott, Residence Inn by Marriott. o!е,м3?е“2"% .2%- г% C%д.%д= ƒ=*люч=е2“ " 2%м, ч2% " %C!еде- ле......%L ге%г!=-,че“*%L ƒ%...е м%›е2 !=“C%-
л=г=2ь“ м...%›е“2"% %2елеL %д...%L цеC,, ...% !=ƒ...%L %!,е...2=ц,,, C!,"ле*= 2ем “=м/м !=ƒ.../е *=2ег%!,, г%“2еL " C%д.%д ?,е дл ...,. %2ел,. mед%“2=2%* 2=*%г% C%д.%д= ƒ=- *люч=е2“ " 2%м, ч2% г%“2, %2ел “2=л*,"=- ю2“ “ 2!3д...%“2 м, ,ƒ-ƒ= д,--е!е...ц,=ц,, ег% “е!",“=.
r*!3C...е......%, ïî îáñëóæèâàíèþ öåëåâûõ ðûíêîâ г%“2,...,ц/ м%›...% !=ƒдел,2ь ...= “ле- д3ю?,е г!3CC/:
1266 • l`i • 2017
74
a~kkeŠem| • RWAY
Ãîñòèíèöû
Š!=...ƒ,2.../е
0еле"/е
dел%"%г% ...=ƒ...=че...,
Èñòî÷íèê: À.Ñ. Êóñêîâ Ãîñòèíè÷íîå äåëî. Ó÷åáíîå ïîñîáèå. – Ì.: Äàøêîâ è Êî, 2009.
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c%“2,...,ц/ дл 23!,“2%", %“...%"...%L целью , м%2,"%м C32еше“2", *%2%!/. "л е2- “ C!%-е““,%...=ль...= де 2ель...%“2ь (MICE / j%!C%!=2,".../L 23!,ƒм). j *=2ег%!,, г%- “2,...,ц дел%"%г% ...=ƒ...=че..., %2...%“ 2“ :
 K,ƒ...е“-%2ел, (*%мме!че“*,е %2ел,),
 *%...г!е““-%2ел,,
 *%...г!е““-це...2!/,
 C!%-е““,%...=ль.../е *л3K.../е %2ел,,
 "ед%м“2"е....../е %2ел,.
c%“2,...,ц/ дл 23!,“2%", %“...%"...%L целью , м%2,"%м C32еше“2", *%2%!/. "л ю2- “ %2д/. (C=““,".../L, =*2,".../L, *%мK,...,- !%"=....../L) , лече...,е (C!%-,л=*2,че“*%е, "%““2=...%",2ель...%е):
 
  
*3!%!2.../е г%“2,...,ц/,
C=...“,%...=2/ , д%м= %2д/.= (дл “2=ц,%- ...=!...%г% C=““,"...%г% %2д/.=), 23!,“2“*%-.*“*3!“,%....../е г%“2,...,ц/ (23!*%мCле*“/),
23!,“2“*%-“C%!2,".../е г%“2,...,ц/ (23!- *%мCле*“/),
*=ƒ,...%-%2ел, (г%“2,...,ц/ дл люK,2е- леL =ƒ=!2.../. ,г!),
dл %2д/.=
j3!%!2.../е
Š3!,“2“*,е
a=ль...е%л%г,че“*,е
Š3!,“2“*%-.*“*3!“,%....../е
jл,м=2,че“*,е
Š3!,“2“*%-“C%!2,".../е
c! ƒелечеK.../е
qCец,=л,ƒ,!%"=....../е
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