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ÌÎÑÊÂÀ ÏÎÄÌÎÑÊÎÂÜÅ ÐÎÑÑÈß ÌÈÐ
 “Cец,=л,ƒ,!%"=....../е (“ “,“2ем%L 2е.- ...,че“*%г% %K“л3›,"=..., л,ч.../. 2!=...- “C%!2.../. “!ед“2" 23!,“2%", м%K,ль- .../е, “=м%%K“л3›,"=..., ).
  Š!=...ƒ,2.../е г%“2,...,ц/ (23!*%мCле*“/):
 ...= =",=2!=““=. (г%“2,...,ц/ C!, =.!%-
C%!2=.),
 ...= ="2%2!=““=. (м%2ел,),
 ...= ›елеƒ...%д%!%›.../. 2!=““=. (C!,"%*-
ƒ=ль.../е),
 ...= "%д.../. 2!=““=. (%2ел,, !=“C%л%›е...-
.../е "Kл,ƒ, C%!2%").
  c%“2,...,ц/ дл C%“2% ......%г% C!%›,"=...,
(=C=!2-%2ел,).
b цел%м, “"/ше 50% C32еше“2",L “%“2="- л ю2 дел%"/е C%еƒд*,, %*%л% 40% C!,.%д,2“ ...= C%еƒд*, “ целью %2д/.= , 10% $ ...= C32е- ше“2", “ д!3г,м, цел м,. }2= “2!3*23!= це- ле"%г% !/...*= , %C!едел е2 “C!%“ ...= %2ел, “%- %2"е2“2"3ю?ег% *=че“2"= , ...=C!="ле......%“2,, = 2=*›е “2!3*23!3 !/...*= г%“2,...,ч.../. 3“л3г.
a,ƒ...е“ 23!,ƒм, *%!C%!=2,".../L 23!,ƒм, MICE %ƒ...=ч=е2 че2/!е ...=C!="ле..., дел%"%- г% 23!,ƒм=:
  Meetings $ дел%"/е "“2!еч,.
  Incentives $ C%%?!,2ель.../е 23!/ (,...-
“е...2," 23!/) дл “%2!3д...,*%", C=!2...е-
!%", *л,е...2%".
  Conferences $ %!г=...,ƒ=ц, *%...-е!е...-
ц,L, 3ч=“2,е " "/“2="*=..
  Events $ %!г=...,ƒ=ц, *%!C%!=2,".../.
ме!%C!, 2,L.
rч,2/"= %“...%".../е ...=C!="ле..., *%!C%!=- 2,"...%г% 23!,ƒм=, ...е%K.%д,м% %2ме2,2ь, ч2% " !=м*=. .2%г% ...=C!="ле..., C!=*2,че“*, %2“32- “2"3е2 !=ƒ%"%е , ,...д,",д3=ль...%е K!%...,!%- "=...,е, ч2% C!едC%л=г=е2 ,“C%льƒ%"=...,е C!%- г!=мм л% ль...%“2, , *%!C%!=2,".../. “*,д%*.
nKAем C!%д=› ...%ме!...%г% -%...д= " %2ел . K,ƒ...е“-*л=““= че!еƒ 23!-,!м/ “%“2="л е2 " “!ед...ем 30$40%, = дл г%“2,...,ц 23!,“2“*%- г% *л=““= .2%2 C%*=ƒ=2ель ...=.%д,2“ ...= 3!%"- ...е 70$80%. nд...=*% ,ме......% "/“%*%*л=““.../е %2ел, C!едл=г=ю2 23!-,!м=м ...=,K%лее г,K- *,е “,“2ем/ “*,д%*7.
Êëàññèôèêàöèÿ ïî ìåñòîïîëîæåíèþ
q 2%ч*, ƒ!е..., %це...*, ...ед",›,м%“2,, ме- “2%C%л%›е...,е %д,... ,ƒ "=›...еLш,. це...%%- K!=ƒ3ю?,. -=*2%!%". lе2%д%л%г,че“*, ег% C!=*2,че“*, "“егд= "/дел ю2 ,ƒ %“2=ль.../. *%л,че“2"е....../. , *=че“2"е....../. .=!=*2е!,- “2,* , “2=" 2 ...= Cе!"%е ме“2% C%“ле C!="%- "/. .=!=*2е!,“2,*, “%“2% ..., !/...*= , 3“л%- ",L “дел*,.
q=м%е, C%›=л3L, “л%›...%е %“...%"=...,е *л=“- “,-,*=ц,, дл г%“2,...,ч.../. %KAе*2%". m= Cе!"/L "ƒгл д "“е C!%“2%, ...=C!,ме!, !=“- “2% ...,е д% це...2!= г%!%д=. hл, C!," ƒ*= * ге%г!=-,че“*%м3 C!,...ц,C3. hл, "*люче...,е " *л=“2е!/ 2!=...“C%!2...%L “е2, !ег,%...=. m% 2%гд= C%л3ч,2“ , ч2% *=›д%е %“...%"=...,е 2!е- K3е2 %2дель.../. %“%K/. -=*2%!%", “!="...е...,е *%2%!/. ...е"%ƒм%›...% , ...е C%ƒ"%л е2 C%“2!%- ,2ь ед,...%L “,“2ем/, ,л, “,“2ем= K3де2 ...=- “2%ль*% !=ƒ...%!%д...%L, ч2% “!="...е...,е, ...=C!,- ме!, *%...г!е““-%2ел " г%!%де , ...= м%!“*%м Kе!ег3 C% д=......%м3 C!,...ц,C3 K3де2 ...е"%ƒ- м%›...%.
Ðîññèéñêèå èñòî÷íèêè
b !%““,L“*,. ,“2%ч...,*=. C!едл=г=е2“ ...е- “*%ль*% "=!,=...2%", *%2%!/е K%лее ,л, ме- ...ее де2=л,ƒ,!%"=.../. oе!"/м, ,д32 3чеK...,*, , ле*ц,, C% 23!,ƒм3, д=лее %це...*=.
q*%!ее "“ег%, "“е C%“лед3ю?,е ,“2%ч- ...,*, 3.%д 2 *%!... м, " “лед3ю?3ю *л=““,- -,*=ц,ю8, %!,е...2,!%"=......3ю ...= =дм,...,- “2!=2,".../L, C!,!%д...%-ге%г!=-,че“*,L , 2!=...“C%!2.../L C!,...ц,C/:
$ C% ме“23 !=ƒме?е..., : г%!%д“*,е (це...- 2!=ль.../е, %*!=,....../е), 2!=...ƒ,2.../е (3 м=г,“2!=леL), C!,г%!%д.../е, “ель- “*,е, = 2=*›е %2ел,, !=“C%л%›е....../е "Kл,ƒ, ге%г!=-,че“*,. %“%Kе......%“2еL (Kе!ег= !е*, %ƒе!=, м%! , %*е=...=, " г%- !=. , 2.д.);
$ C% C!,!%д.../м ƒ%...=м !=ƒме?е..., (" ле- “=., г%!=., C3“2/... . , 2.д.);
ÐÎÑÑÈß ÌÈÐ
7 À.Ñ. Êóñêîâ Ãîñòèíè÷íîå äåëî. Ó÷åáíîå ïîñîáèå. – Ì.: Äàøêîâ è Êî, 2009.
8 Òóðèçì êàê âèä äåÿòåëüíîñòè: Ó÷åáíèê / È.Â. Çîðèí, Ò.Ï. Êàâåðèíà, Â.À. Êâàðòàëüíîâ è äð. – Ì.: Ôèíàíñû è ñòàòèñòèêà, 2001.
1266 • l`i • 2017 75 a~kkeŠem| • RWAY
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