Page 25 - Business Mastery for Exponetial Profit make more work less ver1b 01102021
P. 25
know that’? Some would just answer directly that they haven’t got
a clue what it was. So, in this example, I want to share with you an
example of how small input may generate a disproportionate
higher output. This is an example of the difference in the cost of
acquiring a client which may cause such a huge difference in the
result.
Action is the input that generates your output (results)
Asymmetry:
Small input = disproportionately bigger output
This is how you get exponential RESULT
The testing of adverts that reduces cost from £10 to £2 per lead
WHAT IS YOUR COST OF AQUIRING A CLIENT? £100
GENERATE 100 LEADS £10/LEAD= £1000
30 APPIONTMENTS
10 CLIENTS @ £2000
PER MONTH = £20,000
23