Page 28 - Business Mastery for Exponetial Profit make more work less ver1b 01102021

2 and the revenue skyrocketed to 100000 from the input of just
1000
Input = £1000

Output = £100000
Can you see how small input may produce an exponential result?
The advert account is from Facebook and it one of our accounts.
The cost of generating leads was $1.89 which is less than £2 used
in the example for simplicity. Very few companies are generating
lead at such a low cost. It wasn't by accident that the cost was so
low but because our strategy is to follow the value innovation
formula. We are still working hard to even reduce that cost further
and that tells you that cost reduction is not a one-off event but a
continual action throughout for the long term. Can you do that? If
yes, then you are likely to build a long-lasting business.
To determine the input generating higher output –

Minimum Viable Transaction to Generate asymmetric result
Test with small samples
Scale-up

How do you do this in a methodical way that it becomes part of
your culture to continually seek a cost reduction regime? How do
you increase ‘Buyer value' at the same time as you are reducing
cost? This is analyzed and implemented at our seminars and
courses.

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