Page 56 - Business Mastery for Exponetial Profit make more work less ver1b 01102021

Hot Traffic – this audience is familiar with your brand and the
solution you provide. For example, some of them may be on your
list or have had an encounter with you before. There is trust
already, therefore, they are likely to engage and buy from you. So,
your communication must revolve around the solution you provide
and the value that you bring.

How you communicate in your copy to this audience must take
account of the temperature of the traffic.
Free Traffic Vs Paid Traffic

I am not going to waste much time on this part because free traffic
is getting harder to come by. All the platforms are now focused on
generating advert revenue, therefore, trying to get free traffic is
harder than ever. If you want to generate consistent traffic, it is
advisable to go for paid traffic. I am going to share how to use
LinkedIn for the client’s acquisition later. For those who are just
starting out, you must be prepared to spend a lot of time engaging
with people. The strategy has worked very well for some of our
clients who can devote time to make it work. If you are reading this
after many years, I am not sure if everything about this platform
would remain the same! We live in a time of extreme rapid change
but this strategy works now therefore it is worth a trial.

Paid Traffic – This is where you pay per click or per impression
etc. Facebook, Google ads, Yahoo Gemini, LinkedIn, etc. Pick the
suitable one for your business and implement it. I can write a whole
book on Paid Traffic alone and it would still be difficult to cover
everything. If you want to learn more about paid traffic, you may
check our website for webinars on this topic or check with the team
at mbckonsult.com for help.
These are the steps you need to create effective paid adverts:

• Choose the platform suitable for your product/service.
• Identify your ideal audience.
• Create the advert to attract the prospects.
• Some people use a lead magnet like e-book as a bait to get
people to engage.
• Create a converting landing page.
• Split test the landing page and choose the winner.

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