Page 65 - Business Mastery for Exponetial Profit make more work BW 15102021
P. 65
effective methods of using Linkedin to get cheap leads at the
beginning. So, I am just going to give you some steps of what to
do so that this would be effective for you.
Start by revamping your LinkedIn profile to define what you do in
a way that specifically speaks to your target audience.
People are receiving so many offers and messages daily; if you
aren’t targeting a specific audience your message will just
disappear just like so many others.
Get a very good professional headshot that shows your face
clearly. You don’t need to go to a studio, you can use your phone
but get someone to take you, not a selfie.
Describe what you can do for the prospect at a very high level that
speaks to their problem. Refer to the previous reference to ‘cold
traffic’ communication.
Get someone else to proofread for you so that you don’t make any
typo or grammatical error; little mistakes like that may diminish
your ability in the eyes of your prospects.
Follow the illustration above:
View profile of prospects-when you do this LinkedIn system tells
them that you have viewed the profile. The natural curiosity will
cause them to view you back.
You may then send them a connection request. The likelihood of
acceptance rises when you adopt this method.
After acceptance, you can then schedule a 4-part email to build a
relationship with them.
This becomes a full-time job because it is a lot of time to
accomplish this effectively. Having said that, if you are just starting,
this method is better than going to an event for a whole day. The
challenge with networking is that you haven’t got any information
about people; therefore, you are going in blind and they also don’t
know anything about you either. However, there is value in
networking, but you have to combine it with other methods we are
sharing with you here.
The good news is that this process can be automated using some
proprietary software to do this without your intervention. We share
63