Page 5 - Interdisciplinary Approach to Research
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and new methods which introduces diversification of modalities to approaching problems which

               are mutually  beneficial with an understanding of how business problems are worth studying


               using mathematical and mass communication research approaches, and why. It is evident that the

               benefits derived from such scholarly collaboration inviting interdisciplinary research approach


               are glaring and supports the popular saying that “two good heads are better than one”.

                       An interdisciplinary approach to research invites an inquiry platform of assemblage of


               thoughts and issues of relevance where knowledge base are put in place from the perspective of

               variance expertise from the vantage point of their respective orientation in the accomplishment


               of a common goal.

                       An interdisciplinary approach exists where a platform of assemblage of research


               abstracts,  introductions, statement of problems, research significance, purpose, literature,

               methodological approach, data collections, research instruments such as questionnaire, survey,

               interview, case study, content analysis are done from the view point of different skill levels


               collaborating to arrive at a level play field to resolve an issue.

               Purpose of Study

                       The essence of Interdisciplinary research approach which encompasses the combination


               of two or more academic disciplines in the format of research projects is transforming the

               process of research endeavors in today’s technology driven global system. It is strengthening the


               process of facts finding and making it such a powerful research outfit which enables researchers

               to conduct the analysis of their research in a much more sequential, coordinated and synergized


               format. It has also allowed scholars to prioritize their findings in a much more encompassing

               empirical platform which is beneficial to scholarship and scholarly endeavors.This paper,

               therefore reviews the advantages and disadvantages of the interdisciplinary research approach in


               today’s academic world of contemporary research enterprise and proposes the formula of

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