Page 189 - BSU Undergraduate-Catalog-2017-2019

VCDMA CORE REQUIREMENTS

ART 231 Visual Literacy 3
ART 340 Introduction to Visual Communication 3
ART 491 Internship in Art & Visual Communication 1
ART 498 Senior Thesis & Portfolio Development 1-3

Students must pass portfolio review (ART 219) before they can sign up for ART 498. They must also
pass a final portfolio review and assessment (ART 419). Faculty reserves the right to retain samples
and images of student work for online galleries, marketing and promotion materials for the VCDMA
and DFPA programs.

English Proficiency Exam & General Education

Students must also successfully pass the English Proficiency Exam. It is recommended that the exam
be taken after successful completion of English 101 & 102; before the end of the junior year. Please
also refer to all General Education and Institutional requirements for graduation by referring to the
catalog.

VCDMA CONCENTRATIONS

1. ADVERTISING DESIGN
The new and revised concentration Advertising Design (replaces Computer Graphics Art) addresses
the current demand and industry needs for artists, designers and problem solvers. The concentration
focuses primarily on print, graphic and web design, and will include additional coursework in
advertising design, business and marketing, and provide art students an overview of the business of
art/design. The objectives of the concentration are as to prepare graduates to enter a career in visual
communication (design) with a focus on print based advertising, graphics and media.

Students are empowered to continue their success and studies at the graduate level and beyond.
Students will focus primarily on illustration and print design; and the integration of web design,
multimedia and new media. Thus making graduates in this area more marketable and in demand. The
Advertising Design concentration prepares students for careers in (but not limited to): graphic design,
visual communication, advertising and print communications. Students also merge skills in traditional
art with technology, marketing, business and design.

Student learning outcomes:
After successful completion of coursework, portfolio reviews,
exhibitions, internships and senior thesis projects, students will be able to:

• Organize the advanced elements of the visual language creating harmonious and unique designs for
advertisement and communication

• Demonstrate the organizational principles that underline effective manipulation of the optical
elements in 2D/3D space

• Demonstrate a full command of a variety of software packages and develop creative and effective
problem-solving skills
• Apply techniques and concepts in image and page layout, typography, elements and principles of
design
• Create professional examples, comps/mock-ups in visual communication: web, print package and
product design

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