Page 333 - 2016-2018 Graduate Catalog (Revised)

ORGC 630 INTEGRATED MARKETING COMMUNICATION
Elective: This course is designed to provide students the opportunity
to study the development of the commercial aspects of the mass
media. The course emphasizes the various styles of print and
electronic media advertising and the skills required in putting a piece
of advertising together. The focus will be on how corporations need
to deliver a consistent message across all channels.

ORGC 631 ORGANIZATIONS AND INTERCULTURAL COMMUNICATION
Elective: This course gives the student an advanced understanding of
intercultural communications—verbal and nonverbal—in
organizational spheres. It demonstrates the existence of competing
values, beliefs, norms, and practices in organizations, particularly in a
world where organizations are increasingly inhabited by diverse
voices. The course also investigates the differences in cultural
intersections that exist between localized and globalized
organizations. The essence of this course is to provide the student
with the opportunity to understand and adapt successfully to these
cultural interactions and to ultimately prepare the student for the
organizational reality of interacting with diverse groups.

ORGC 633 ORGANIZATIONAL COMMUNICATION AUDIT
Elective: This course focuses on a systematic assessment of an
organization’s capacity for effective communications practices. It
addresses effectiveness and credibility of an organization’s
communication media. This course makes use of an ICA-developed
instrument for organizational communication audits.

ORGC 634 PUBLIC RELATIONS MANAGEMENT
Elective: Analysis of public relations function in organizations, in-
depth study of specialized areas to include public relations analysis,
objectives, planning, staffing, budgeting, campaign media and
publications in organizations.

ORGC 635 CRISIS COMMUNICATION MANAGEMENT
Elective: This course will address the issues surrounding
communication within a crisis context. Natural disasters affecting an
organization or other forms of crisis affecting two or more
organizations bringing about financial ruins need structured

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