Page 5 - Marketing Alfa Class 2022 kelas X (Buku Siswa)
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C O N T E N T S
KATA PENGANTAR ……………………………………………………………….................................... iii
PETUNJUK PENGGUNAAN UMUM .……………………………….………………………………………… iv
CONTENTS ……………………………………………………………………………………………………………… v
BAB 1 Analisis dan Riset Pasar
A. Pengertian Analisis Pasar ………………………………………………………………………………… 2
B. Target Pasar ……………………………………………………………………………………………………. 2
Evaluasi ………………………………………………………………………………………………………………………. 8
BAB 2 Area Coverage
A. Pengertian Area Coverage ………………………………………………………………………………. 11
B. Hal-hal Penting di Area Coverage ……………………………………………………………………. 12
C. Membuat Area Coverage ………………………………………………………………………………… 17
D. Perhitungan Alokasi dan Pembagian Mailer ……………………………………………………. 21
E. Review dan Update Area Coverage …………………………………………………………………. 25
F. Peningkatan STD …………………………………………………………………………………………….. 26
Evaluasi ………………………………………………………………………………………………………………………. 29
BAB 3 Promosi
A. Pengertian Promosi ………………………………………………………………………………………… 32
B. Program Promosi ………………………………………………………………............................... 34
C. Sarana & Atribut Promosi .………………………………………………………………………………. 46
Evaluasi ………………………………………………………………………………………………………………………. 61
DAFTAR PUSTAKA …………………………………………………………………………………………………… 62
v Kelas X SMK Alfaclass
