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who are accessing their service and also place the brochures strategically within other business’s &
Sav Digital create stunning, individually designed Funeral
Planning Guides for ‘Independent’ funeral homes utilising either
their existing branding or a new styling that we can create.
This combined with our reputation for producing high quality content, design and
print sets us apart from the competition. Best of all... IT'S COMPLETELY FREE!
We will source, at our own expense, a select number of local businesses who
will buy advertising space in your guide! The advertisers will of course be businesses
that offer complimentary services with no conflicts... We are experts in this field and have the
perfect recipe for success!
Bespoke design by our professional creative design team
 Rich and relevant content which brings real value to your customers.
 Professional design and print will take your marketing to another level.
 Have as much, or as little input as you choose.
 Very restricted amount of advertising space available for products and services which
compliment your core business.
 All of this completely free of charge!
What makes Sav Digital funeral planning guides unique?
We build mutually beneficial partnerships with funeral homes and advertisers. We design and produce
a premium quality Funeral Planning Guide brochure for a funeral homes at absolutely no cost. The
brochure is unique to each funeral home, you can have as much, or as little input as you choose. Some
homes prefer to write every word in the brochure, while others are happy for us to get on with the guide
and present the finished piece when ready. To cover our costs we will then sell a restricted amount
of advertising space to highly relevant business who offer services which complement the Funeral
Home’s core business such Solicitors, Accountants, Estate Agencies, Financial Advisors, Retirement
Homes etc.
What are the benefits to funeral homes from using our guides?
The benefits are wide ranging, however if you take as an example one of our typical clients, they
are usually an independent family owned business who neither have the budget nor the human
resources to compile such a professional guide, so the first benefit is that our experts can do this for
you completely free of charge. Secondly, our marketing team works closely with the home to bring in
advertising that does not conflict with any of the home’s activities, rather we include select advertises
that complement the home’s core business and offer clients choices upon products and services that
they actually need.
As our guides offer valuable information the funeral home’s customers and families find them of
huge benefit, whether it be making pre-arrangements easier to understand or a stressful at-need
arrangement easier to cope with; it all reflects directly upon the funeral home in a positive manner. The
pure business benefit is however hard to ignore, the home receives normally around 2,000 premium
quality brochures to give out to their customers at zero cost. The usual cost for providing such brochure
would be well in excess of £6,000. The funeral home can hand out the brochures to all customers
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organisations within their community. This offers the community a publication that addresses a very
important subject, while acting as a superb marketing tool for the home, their homes typically see a 14%
increase in Pre-planning business, as a direct result of the guide.
How does Sav Digital provide a solution for funeral homes?
Brochures form an integral part of the traditional printed marketing collateral, despite the growing
popularity of online marketing initiatives. A well-designed brochure is very much a collectible item, not
only for its captivating visual effects, but for the loads of product-specific information featured in it.
Brochures are versatile, they can help capture the attention of potential customers, especially in the
case of independent businesses that are on a budget. They can focus entirely on the business and its
offerings, thereby getting the undivided attention of all potential customers who browse through them.
The key, however, is to make the content both interesting and informative, supporting it with appropriate
images, and including a call to action. It should be noted that the quality of design, content, images, the
paper and the ink used for brochure printing is the key factor, which determines its effectiveness, we only
ever use the highest quality materials. To further build relationships we are also able to offer our other
services, such as website design and development, at discounted rates to our business partners. Most
funeral homes we work with take the opportunity of updating their website at the same time to make the
most of the new content and design which will go into their new brochure.
Common questions about our brochures:
1. How can it be 100% Free of charge?
We procure the funeral guides at our own expense and include a few very select categories
of advertisers in each guide. The advertises must be highly relevant to the brochure and
compliment the funeral homes business.
2. Can we use our own text and images?
Of course! We encourage you to promote your funeral home with as much information and
images as possible.
3. Which sectors will the guide advertisers be in?
We have numerous sectors including Solicitors, Accountants, Estate Agencies, Financial
Advisors and Retirement Homes etc.
4. Why a printed guide?
We adopt a coffee table style, thick, glossy product type as most of our guides and brochures
are picked up and browsed by customers at home or in waiting rooms.
Seniors appreciate printed matter and we always create our guides with larger size text and
crystal clear, high quality images.
5. How are the guides used on a daily basis?
Our guides are a fantastic marketing tool for your business and service offering, the guide is
taken away by each client and digested at home.
6. How many copies do we receive?
We produce on average between 1,000-2000 copies, this is dependent on your size of business
and industry.
For more information on our services and how they can benefit your
business please visit: www.savdigital.com
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