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who are accessing their service and also place the brochures strategically within other business’s &
organisations within their community. This offers the community a publication that addresses a very
important subject, while acting as a superb marketing tool for the home, their homes typically see a 14%
increase in Pre-planning business, as a direct result of the guide.

How does Sav Digital provide a solution for funeral homes?
Brochures form an integral part of the traditional printed marketing collateral, despite the growing
popularity of online marketing initiatives. A well-designed brochure is very much a collectible item, not
Sav Digital create stunning, individually designed Funeral only for its captivating visual effects, but for the loads of product-specific information featured in it.
Brochures are versatile, they can help capture the attention of potential customers, especially in the
Planning Guides for ‘Independent’ funeral homes utilising either case of independent businesses that are on a budget. They can focus entirely on the business and its

their existing branding or a new styling that we can create. offerings, thereby getting the undivided attention of all potential customers who browse through them.
The key, however, is to make the content both interesting and informative, supporting it with appropriate
images, and including a call to action. It should be noted that the quality of design, content, images, the
This combined with our reputation for producing high quality content, design and paper and the ink used for brochure printing is the key factor, which determines its effectiveness, we only
print sets us apart from the competition. Best of all... IT'S COMPLETELY FREE! ever use the highest quality materials. To further build relationships we are also able to offer our other
services, such as website design and development, at discounted rates to our business partners. Most
We will source, at our own expense, a select number of local businesses who funeral homes we work with take the opportunity of updating their website at the same time to make the
will buy advertising space in your guide! The advertisers will of course be businesses most of the new content and design which will go into their new brochure.
that offer complimentary services with no conflicts... We are experts in this field and have the
perfect recipe for success!
Common questions about our brochures:
Bespoke design by our professional creative design team

 Rich and relevant content which brings real value to your customers. 1. How can it be 100% Free of charge?
 Professional design and print will take your marketing to another level. We procure the funeral guides at our own expense and include a few very select categories
 Have as much, or as little input as you choose. of advertisers in each guide. The advertises must be highly relevant to the brochure and
 Very restricted amount of advertising space available for products and services which compliment the funeral homes business.
compliment your core business.
 All of this completely free of charge! 2. Can we use our own text and images?
Of course! We encourage you to promote your funeral home with as much information and
What makes Sav Digital funeral planning guides unique? images as possible.
We build mutually beneficial partnerships with funeral homes and advertisers. We design and produce
a premium quality Funeral Planning Guide brochure for a funeral homes at absolutely no cost. The 3. Which sectors will the guide advertisers be in?
brochure is unique to each funeral home, you can have as much, or as little input as you choose. Some We have numerous sectors including Solicitors, Accountants, Estate Agencies, Financial
homes prefer to write every word in the brochure, while others are happy for us to get on with the guide Advisors and Retirement Homes etc.
and present the finished piece when ready. To cover our costs we will then sell a restricted amount
of advertising space to highly relevant business who offer services which complement the Funeral
Home’s core business such Solicitors, Accountants, Estate Agencies, Financial Advisors, Retirement 4. Why a printed guide?
Homes etc. We adopt a coffee table style, thick, glossy product type as most of our guides and brochures
are picked up and browsed by customers at home or in waiting rooms.

What are the benefits to funeral homes from using our guides? Seniors appreciate printed matter and we always create our guides with larger size text and
The benefits are wide ranging, however if you take as an example one of our typical clients, they crystal clear, high quality images.
are usually an independent family owned business who neither have the budget nor the human
resources to compile such a professional guide, so the first benefit is that our experts can do this for 5. How are the guides used on a daily basis?
you completely free of charge. Secondly, our marketing team works closely with the home to bring in Our guides are a fantastic marketing tool for your business and service offering, the guide is
advertising that does not conflict with any of the home’s activities, rather we include select advertises taken away by each client and digested at home.
that complement the home’s core business and offer clients choices upon products and services that
they actually need. 6. How many copies do we receive?
We produce on average between 1,000-2000 copies, this is dependent on your size of business
As our guides offer valuable information the funeral home’s customers and families find them of
huge benefit, whether it be making pre-arrangements easier to understand or a stressful at-need and industry.
arrangement easier to cope with; it all reflects directly upon the funeral home in a positive manner. The
pure business benefit is however hard to ignore, the home receives normally around 2,000 premium
quality brochures to give out to their customers at zero cost. The usual cost for providing such brochure For more information on our services and how they can benefit your
would be well in excess of £6,000. The funeral home can hand out the brochures to all customers business please visit: www.savdigital.com
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