Page 135 - AFAP Success Stories 2020

Hekima Agrovet and

General Supplies
Strengthen Contractual

Agreement with
Retailers

We have a number of farmer groups in Msalala, Mbogwe, Maswa and Shinyanga. Previously we were using these
groups for demo plots and campaigns especially when we were introducing agrochemicals. We used to go to the villages
for delivery, but the challenge was how much was needed in those areas. We might go with the product and find out we
have underestimated or overestimated. We have decided to use some of our group members to aggregate demand and
act as our rural Agrodealers. This is workable as we have signed the contractual agreement with all of our new retailers
and once we go for delivery, we know in advance what and how much is needed.

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