Page 137 - AFAP Success Stories 2020

credit to either lead retailer or farmers; this contractual
agreement has built up the confidence of the Hub
Agrodealers. Currently, Hub Agrodealers control the
prices offered by retailers as they bring the product to
their outlets, by so doing they ensure that agro-input is
sold at a price affordable to farmers.

Lessons Learned
What matters is not having several customers but actually
retaining those customers coming in your business.
Agrodealers need to show that retailers are part of their
distribution network and, together, they need to work
hard to educate farmers about the proper use of input. It
is everyone in the distribution channel’s responsibility to
ensure the safety of the farmers and proper use of the input
as the farmers’ success is also a success for both retailers
and Hub Agrodealers. The main challenge of this model is
the fact that farmers are being converted to businessmen
and women, some of them are not endowed with enough
capital to buy input and sometimes an outlet to sell input Partners and/or donors who supported the work:
and they need to conform to regulatory authorities. In AFAP, Hekima Agrovet, General Supply and Shinyanga
addressing these challenges Hekima Agrovet and General Farm.
Supply and Shinyanga Farm Supplies used most farmers
to aggregate demand and they deliver the product to Contact persons
their farms. As time goes on, they are hiring outlets and Adam Kilimbi
getting the necessary licences to operate as Agrodealers. Director – Shinyanga Farm Supplies
Next season Hekima Agrovet and General Supply and tanzaniashinyanga@gmail.com
Shinyanga Farm Supplies are planning to sign these
contracts with another rural Agrodealer who is working Raymond Kajira
Director – Hekima Agrovet and General Supply
in their market as they have all the documents and capital kajira2011@gmail.com
but are missing the contractual agreement.

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