Page 183 - AFAP Success Stories 2020

Additionally, AFAP supported Kamm Farmer Services Furthermore Kato has reduced the cost per bag of fertilizer
Ltd in demand-creation activities for the entire year. by USD0.5 for all the retail Agrodealers and aims to benefit
This was achieved by means of radio programmes and througha high turnover. Kato also prides in selling DAP at
adverts, which had been running since April 2019. The DJ a lower price than a key fertilizer supplier on the market,
mentions on the radios were very specific to the fertilizer since he buys directly from the source, for example, the
blends sold, including new fertilizer blends and other DMBL and Brothers from Kenya. Smallholder farmers
inputs that Kamm Farmer services Ltd sells. There are also are also able to benefit from the economies of scale by
mentions of his distribution networks and retailers. accessing inputs at a reduced cost.

Kamm’s retail Agrodealers have also reduced the cost of a
Key Result/Insight/Interesting Fact bag of fertilizer by USD0.29 and this has largely increased
the demand for, and use of, fertilizers by farmers.
Kamm Farmer’s Services now save USD714 on each trip
from Nairobi and USD285 on trips made from Malaba to Kamm has also acquired a warehouse at Malaba border,
Masaka. Kato used these savings to buy a small truck of with a storage capacity of 125MT to ensure the demand
5MT for shorter-distance deliveries. is met.
Kamm has in 2019 registered his highest credit with retail
He now brings 25 trucks (275MT) per week as opposed
to the 19 (237.5MT) he used to bring before owning a a networks of USD222 857 in contrast to the usual USD142
truck. 857 because of the increased demand for fertilizer. The
demand is associated with the AFAP-supported radio
Kamm Farmer Services is also benefiting from pineapple programs that have popularized his products and market.
deliveries in Kenyan markets as 45% of his customers Kamm is a sole distributor of two main fertilizer products
that use urea are pineapple growers. He, therefore, loads in Uganda, Chapa Solai and DAP fertilizer from DMBL in
pineapples from Kyanamukaka in Masaka district to Kenya.
take to Nairobi and for the return journey, he loads Urea
Fertilizers for the same people or delivers to his store.
Currently, the Hub Agrodealer is able to predetermine
the turnaround time and advise his customers when the What AFAP has done for me I can’t Imagine, getting
fertilizers will be delivered because he has full control of Yara distributorship is not easy but AFAP provided me
his truck routes. with the platform to meet Wafula (Yara Commercial

In August 2019, through AFAP market-linkage meetings, Director) and then Victor (Yara Sales agronomist in
Yara gave Kamm Farmer Services Ltd a licence to distribute Uganda). We are already doing good business with them.
its products in the central and western parts of Uganda. 155MT moved in a month?! This is poor to a person like
Much as the terms include credit, he is not willing to risk me who has a lot of potential.
this. In only one month, he has moved 155MT of Yara
fertilizer products. Kato Hassan the proprietor of Kamm Farmer Services Ltd.

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