Page 77 - AFAP Success Stories 2020

The Voice of the

Community in Malawi

on the Impact on Rural

Livelihoods – The Case

of Agriculture Direct

Limited (ADL)

Agriculture Direct Limited (AD) is a Malawi
owned private company based in Lilongwe
with its office in Kanengo. It was registered
in 2004 and started its full operations in
2008. Since then the company has been
carrying out retail trading of supplying
high quality agricultural supplies mainly for
both poor resource endowed small-holder
farmers and large estate sector of Malawi.
The company sells fertilizers, agrochemicals,
maize hybrid seeds, vegetable seeds and
general hardware supplies.

ADL is also one of the official distributors of SEEDCO
maize, has strong dealership accounts with PANNAR
Malawi Ltd and Monsanto. On agrochemicals, the
company sells of all types of chemicals at very
competitive prices. The proprietor of AD is a qualified
Agriculturalist.

With AFAP intervention, Gomonda has been able to
recruit an extension agent, 7 retailers, 40 Community

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