Page 2 - Marketing November Report

PAID PRINT
RECRUITMENT/RETENTION EVENTS
PARTNERSHIP OUTREACH
FACEBOOK SPONSORED (I.E., PAID) POSTS PROMOTING:
PAID DIGITAL/SOCIAL
e View Newspapers
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• Full page, full color ad to run in Choices in Education (Genesee and Lapeer editions): Nov. 23 • Value added: full-page free written content to accompany print ad
Oct. 5, Owosso (WFBE)
Oct. 10, Swartz Creek (WWCK)
• Collected student’s contact information and emails for future retargeting
• Co-branded Halo Burger gi cards
• 8 on-air interviews with high schools students, sta and MCC recruiting team aired during
lunch-time drive time
• Added value: social media promotion from WWCK during Swartz Creek event
On-campus event: Live radio remote with WFBE held during MCC4Free
• 30 15-second radio spots and 4 on-air interviews promoting the event
Fenton High School - November 1st
Grand Blanc High School East Campus - November 9th Grand Blanc High School West Campus - November 15th Flint Northwestern - November 21st
N/A
Search Engine Marketing & YouTube: Targeting adults 18-35 within 75-mile radius of Flint campus.
Target keyword list created based on MCC online degree programs in Accounting, Early Childhood Education and Computer Information Systems, and other on-campus programs, including Criminal Justice, business and Media Arts & Entertainment.
• Impressions: 97,492
• Clicks: 3,627
• Leads (calls or web events): 405
• 216 calls (64% 2+ minutes)
• Peak time of day for calls: 6 a.m. - Noon
Enrollment Event Campaign - 11/1 - 11/21
• Copy and visual creation to promote enrollment events and showcase giveaways, tagging radio station and school for further reach
• Audiences created to attract 13-18 year-olds that currently are in or just le the speci ed high schools
• Leads received from enrollment events will be retargeting with paid social ads during future campaigns
• Fenton High School (11/1) - Run dates 10/30 - 11/1
• Total impressions: 31
• Total Reach: 27
• Post engagement: 7
• Estimated attendees: 1,000 • Leads received: 425