Page 1 - Marketing November Report

Marketing & Communications Report for November 2017
PAID OUTDOOR
PAID RADIO
PAID TELEVISION
PAID MEDIA FOR NOVEMBER 2017
• Bus tails on 10 MTA buses
• Interior Bus signs on 16 MTA buses
• Bus Wrap on the #13 MTA bus route
• Downtown Development Authority Digital Billboard
• August 2017 – January 2018
• 80,640 8-second displays to date
15-second radio spots, “Mott Community College can get you where you want to go in your next career. Visit MCC.edu for all courses,” currently running on WDZZ, WWCK, WFBE
• WDZZ: 315 spots aired • WWCK: 180 spots aired
• Sponsorship of Tyler Fitzgerald’s monthly Mott Community College sports update
• Interview on 1570 am on Nov. 7 • WFBE: 112 spots aired
Value-added:
• Social media promotion from WWCK Facebook page
• 10-second weather and tra c sponsorships airing on all three stations (321 reads to date) • Banner ads on each station’s website
Bettye Hendricks Radio Show on WFLT-AM
• 2 Sta appearances
e Radio Dish
• Interviews aired: November 8th, Promoting Black Minds Matter, November 14th promoting Help Portrait
WJRT abc12
• 229 30-second spots on WJRT & GJRT