Page 4 - Marketing November Report

EARNED (FREE) MEDIA FOR OCTOBER 2017
IN NOVEMBER 2017, WE HAD 45 EARNED MEDIA HITS (I.E., MENTIONS ON TV, RADIO, DIGITAL, OR IN PRINT THAT THE COLLEGE DID NOT HAVE TO PAY FOR THROUGH ADVERTISING):
rough November 21, 2017, we had 45 earned media hits • Television = 14
• Print/Digital (online) = 26
• Radio = 5
• Total= 45
ORGANIC (UNPAID) SOCIAL MEDIA POSTS DURING NOVEMBER 2017:
Facebook
• Gained 175 new followers (Current total is 8,543)
• Total number of posts was 188
• Reach for all posts was 79,664
• Post engagement was 14,831 (likes, comments and shares)
• Posts with the most engagement and reach were: e CCAMPIS grant with 329 engagements and 3.9K
views, e Student Life Pie Eating contest with 1.4K views and 36 engagements (within two hours of the event), three Woodside Woods contest with 4.8K views and 500 engagements, Cody at Bendle HS visit with 2.2K views and 421 engagements, Free Food in Student Life with 1.7K views and 76 engagements, and the Honors Clown Troupe on Michigan Public Radio with 1.5K views and 20 engagements.
Twitter
• Gained 14 new followers (current total is 2,275) • Total number of tweets was 115
• We had 43,200 impressions
• We had 1,256 pro le visits and 51 mentions
11.3.17