Page 56 - Outdoor Trends 2020
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The famous
                                                                                                ‘Share a
                                                       Top 4 Reasons                             Coke’ cam-
                                                      Retailers should                            paign.  Co-
                                                        Personalize:                              ca-Cola
                                                 1. Drives impulse purchases                      Co. saw an
                                                2. Leads to increased revenue                     increase in
                                                                                                  sales for the
                                                       3. Fewer returns                           first time in
                                                      4. Leads to loyalty                         a decade
                                                          Forbes 2018                             after they
                                                                                                  launched its
                                                                                                  personalized                                                                                  Watch out for a staging
                                                                                                  bottle.                                                                                     feature that will allow mul-
                                                                                                                                                                                                tiple furniture brands at
                                                                                                 - The Wall Street                                                                             once from the WSI family
                                                                                                  Journal                                                                                      of brands, including Pot-
                                                                                                                                                                                              tery Barn, Williams Sonoma
                                                                                                                                                                                                 Home and West Elm.


























   53                                                   Rio Brands 2018    C                                                                                                       Rio Brands 2018    C                                           54
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