Page 57 - Outdoor Trends 2020
P. 57

The famous
 ‘Share a
 Top 4 Reasons   Coke’ cam-
 Retailers should   paign.  Co-
 Personalize:  ca-Cola
 1. Drives impulse purchases  Co. saw an
 2. Leads to increased revenue  increase in
 sales for the
 3. Fewer returns  first time in
 4. Leads to loyalty  a decade
 Forbes 2018  after they
 launched its
 personalized                                                        Watch out for a staging
 bottle.                                                            feature that will allow mul-
                                                                      tiple furniture brands at
 - The Wall Street                                                   once from the WSI family
 Journal                                                             of brands, including Pot-
                                                                    tery Barn, Williams Sonoma
                                                                       Home and West Elm.


























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