Page 12 - Peluncuran Program Zona Ramah Promosi Online

Judul : BPOM unveils 'Online Promotion Friendly Zone' for drug MSEs
Nama Media : antaranews.com
Tanggal : 27 Mei 2022
Halaman/URL : https://en.antaranews.com/news/231445/bpom-unveils-online-promotion-
friendly-zone-for-drug-mses
Tipe Media : Media Online

The Food and Drug Supervisory
Agency (BPOM) has unveiled an
‘Online Promotion Friendly Zone
(ZRPO)’ for micro and small
enterprises (MSEs) for promoting
traditional medicines and health
supplements.

ZRPO aims to improve enterprises'
compliance in fulfilling regulations
on promoting traditional medicines
and health supplements, BPOM
head Penny K. Lukito said after the
zone’s launch at Shangri-La Hotel,
here, on Friday.

In addition, ZRPO seeks to protect the public from misleading promotions of traditional medicines and
health supplements, she added.

The program is being conducted in collaboration with eight online marketplaces and is supported by the
Ministry of Communication and Informatics as well as the Indonesian e-Commerce Association (IdEA).

The challenges of technological development and progress have continued to develop alongside the
rising trend of products being distributed online.

"BPOM has a mission to protect people from drug and food risk, including traditional medicine and health
supplement products that do not adhere to the requirements and (are promoted through) misleading
information," Lukito said.

In 2021, the BPOM, along with related parties, took down several misleading promotion links for
products. At least 126,331 such links were taken down in the period from January to April 2022.