Page 22 - MMC CF2 – SAGA
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VISION AND MISSION OF THE PRINCIPAL
SAGA will be, and be seen to be, the organization which is the expert in serving people aged 50
and over through providing a broad range of services specifically designed for them.
SAGA will aim to be recognized as offering good value, excellent customer service and product
quality, and being well-managed, progressive and profitable. The Group will base its activities on
serving the needs of people aged 50 and over; it will not exploit them.
The group and its operating companies will seek both to understand the needs and interests of
current and potential customers, developing services and products which respond to these, and to
encourage innovative and imaginative new business and product developments
