Page 15 - Why Your Website Needs Technical Maintenance And Optimization Every Month
P. 15

Take  a  look  at  their  staff  and  their  experience.  You  want  to
                                                                                           the   information    is   well-written   and   of   high   quality.
         work  with  an  agency  that  has  real  experts  with  at  least  five
                                                                                           Remember      that   these   are   critical   factors   for   on-page
         to  ten  years  of  experience  in  the  industry.  You  want  to  be
                                                                                           optimization,    so   you   want   to  be   sure   that   the  agency
         sure  that  their  staff  is  located  in  an  area  where  there  is  a
                                                                                           takes   these   issues   seriously   for   their   own   business
         universal   language   spoken   in   which   you   will   be   able   to
                                                                                           before you hire them.
         communicate with them. If the team is remote, be sure that
         they   are   bilingual   and   can   communicate   effectively   to
                                                                                               Run Tests on the Agency’s Website
         provide you with the services you need.
                                                                                           Once  you  have  taken  a  look  at  the  onpage  quality  of  the
             Ask for Samples of Their Work
                                                                                           company’s      website,   check    their   site   for   technical
                                                                                           optimization.   You   can   do   this   by   using   tools   such   as
         When  you  decide  to  communicate  with  the  agency,  ask
                                                                                           GTmetrix  or  Pingdom.  You  want  to  be  sure  that  their  site
         for   samples   of   their   work.   You   will   want   to   see   some
         examples     of   websites     they   have    improved      and                   has at least a 90% score on GTmetrix and loading in one to
         optimized.  Also,  check  to  see  if  they  have  case  studies
                                                                                           two   seconds.    Also,   check   their   load   times   in   various
         and  white  papers  published  on  their  website.  These  are
                                                                                           locations  (West  Coast,  East  Coast,  London)  to  make  sure
         excellent  indicators  of  whether  or  not  they  are  able  to
                                                                                           that it is optimized for various locations around the world.
         produce   the   results   they   promise,   as   these   materials
         can only be provided from practicing what they preach.
                                                                                           If  you  take  the  time  to  do  everything  that  we  mentioned
                                                                                           above,  you  will  be  able  to  tell  who  has  a  well-optimized  site,
             Go Through Their Content
                                                                                           what   they’re   good   at,   and   what   their   clients   say   about
         Take  plenty  of  time  to  go  through  the  blog  section  on                   them.The  next  thing  you  want  to  know  about  them  is  the
         the site, as well. Read through their content to see if                           hosting they offer

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