Page 24 - TEST Young Latino Voters 082020

The Young Latino Voter

Connecting with Young Latinos

Of the two 2020 presidential candidates, only 17% of Young Latinos are multiscreen, multichannel users with
young Latinos say they personally identify with Donald 49% who use TV to watch local news and 38% who use it
Trump and 37% identify with Joe Biden. Despite their to watch national news.
lack of excitement for either candidate, 60% would
vote for Biden if the election was held tomorrow and As for language, 85% of young Hispanics consume news
only 19% for Trump; another 7% are undecided, 8% in English daily or weekly, and almost half (49%) also
would vote for someone else and 6% would not vote. consume news in Spanish. Young Latinos rely on Spanish-
By comparison, 75% of African Americans and 72% of language news media to report on what is happening in
Asian-Americans would vote for Biden tomorrow, further their community in the U.S. and in Latin America. Even
proof that Hispanics are the ethnic group least convinced though 91% of all young Latino voters are U.S. born,
and connected with Biden’s candidacy. Both candidates 54% in our study speak Spanish at home at least half the
could do a lot more to address the issues that are most time. And while many family members reside in Latin
important to them, and craft plans to provide solutions. America, they are frequently present via technology-
based personal communication tools. Many young
Social media captures the largest young Latino audience, Latinos live in multigenerational households where
with 62% who rely on it for social and political news. media and conversation are fluid in both languages.

LANGUAGE PREFERENCES OF YOUNG LATINO VOTERS
FOR POLITICAL NEWS (FOLLOW DAILY OR WEEKLY)

85%
51%
49%
ENGLISH SPANISH
NEWS NEWS
Source: Telemundo. Young Latino Voter Survey, June 2020.

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