Page 6 - Digital Immersion Program - LAMAS 2021

JANET YOUSSEF

Digital Immersion Program Associate

What did you do/how were you involved in Latin AMAs?

I had the opportunity to work with two different teams for the

LatinAMAs. On the weeks leading up to the event, I managed all
the Latin AMAs social accounts for the event (Instagram, Twitter,

and Facebook) and was tasked with strategically posting on each
of the platforms daily (10-12 feed posts and 5 story posts per
day).

On the night of the event, I worked directly with the Multi-

Platform Content team and contributed to the short form video
creation and delivery by creating metadata for the videos that we
published on digital, including Telemundo.com, YouTube, OneApp

and Peacock. I also selected and edited photos of the event to use
as video thumbnails and ensured that all videos were appearing

correctly for our users. I flagged any nonworking links and listed
the URLs for each social post and video so that the research team

could track the total engagements.