Page 256 - Bruno Grbac Autoportret_12_3_listbook

A • Grbac, B. (suautori Težak Damijanić, A., Šergo, Z.): Healthy lifestyle as a marketing

V basis in wellness tourism – u: Building Bridges to the Middle East: Challenges
and Business Strategies, Proceedings, Kim-Shyam Fam, Syed Anwar and Lin Yang
ADO • (Eds.). Dubai, MAG (Marketing Asia Group): 2013 Marketing Asia Group (MAG)

Scholar Global Business, Marketing & Tourism Conference. Dubai, United Arab
Emirates, November 11-14, 2013, pp. 1-15, ISBN 978-0-473-26384-3.

POPIS R • rists – u: 23rd Cromar congress: Marketing in a dynamic environment - academic
Grbac, B. (suautori Težak Damijanić, A., Saftić, D.): Environmental attitudes of tou-

and practical insights, Congress proceedings, Grbac, B., Lončarić, D., Dlačić, J.
(Eds.). Faculty of Tourism and Hospitality Management in Opatija, University of
Rijeka, CROMAR, Lovran, 24-26.10.2013, pp. 160-172. ISBN: 978-953-7842-18-5.

Grbac, B. (suautor Benas, K.): Impact of consumer perception on price fairness – u:
23rd Cromar congress: Marketing in a dynamic environment - academic and
practical insights, Congress proceedings, Grbac, B., Lončarić, D., Dlačić, J. (Eds.).
Faculty of Tourism and Hospitality Management in Opatija, University of Rijeka,
CROMAR, Lovran, 24-26.10.2013, pp. 580-594. ISBN: 978-953-7842-18-5.

• Grbac, B. (suautori Težak, A., Luk, N.): Profiling tourists based on healthy-living atti-
tude – u: Marketing Challenges in New Economy, Križman Pavlović, D., Benazić,
D. (Eds.). Pula: Juraj Dobrila University of Pula, Department of Economics and
Tourism, “Dr. Mijo Mirković”, 2012., pp. 69-83. ISBN: 978-953-7498-57-3. Poglavlje
u e-knjizi.

• Grbac, B. (suautor Vujičić, M.): Neuromarketing - New Approach to Marketing
Activities – u: Marketing Challenges in New Economy, Križman Pavlović, D.,
Benazić, D. (Eds.), Pula: Juraj Dobrila University of Pula, Department of Economics
256 and Tourism, “Dr. Mijo Mirković”, 2012., pp. 435-451. ISBN: 978-953-7498-57-3.

Poglavlje u e-knjizi.

• Grbac, B. (suautor Bulat, Ž.): Strategic management based on tourism development
guidelines for national parks – u: VIII. International Conference “Interdisciplinary
Bruno Grbac - Autoportret • in Osijek; Pforzheim University, Business School, 2012, pp. 63-79.
Management Research – IMR“, Barković, Dražen (ur.). Opatija: Faculty of Economics

Grbac, B. (suautor sa Dlačić, J.): New relationships on the business-to-business market
– u: ABSRC 2011 Conference Proceedings, Antončič, Boštjan (ur.), Koper : Edukator
d.o.o., Koper, 07-09.09.2011 (Olbija, Italija), pp. 1-11. ISBN: 978-961-92917-2-6.