Page 258 - Bruno Grbac Autoportret_12_3_listbook

A • Grbac, B. (suautor Kežman, E.): Sustav marketing-kontrole u procesno ori-

V jentiranom poduzeću – u: Grbac, B. (ur.), Meler, M. (ur.), Marketing u društvu
znanja, Ekonomski fakultet U Rijeci, CROMAR, Rijeka, 2008, pp. 114-126. ISBN:
ADO • 978-953-6148-72-1.

Grbac, B. (suautor Milohanović, A.): Identitet autohtonih proizvoda - odrednica
reakcija potrošača – u: Grbac, B. (ur.), Meler, M. (ur.), Vrijednost za potrošače u
POPIS R • 183-196. ISBN: 978-953-6148-73-8.
dinamičnom okruženju, Ekonomski fakultet u Rijeci, CROMAR, Rijeka, 2008, pp.

Grbac, B. (suautor Radulović, D.): New energy marketing – u: Zaharim, A., (ed.),
Mastorakis, N. (ed.), Gonos, I. (ed.), Recent advances in Environment, Ecosystems
and Development - Proceedings of the 6th WSEAS International conference on
Environment, Ecosystems and Development (EED’08), WSEAS, Cairo, Egypt,

• December 29-31, 2008, pp. 86-91. ISBN: 978-960-474-045-1, ISSN: 1790-5095.
Grbac, B. (suautor Vrkić, M.): The role of e-marketing in military recruiting - u:
Zaharim, A., (ed.), Mastorakis, N. (ed.), Gonos, I. (ed.), Recent advances in
E-activities - Proceedings of the 7th WSEAS International conference on E-activities
(E-ACTIVITIES’08), WSEAS, Cairo, Egypt, December 29-31, 2008, pp. 42-47. ISBN:
978-960-474-047-5, ISSN: 1790-5117.

• Grbac, B. (suautor Milohanović, A.): Typical Food Products: An Opportunity for
Tourism Development – u: National Business and Economics Society, 8th Annual
Conference, Rio Grande, Puerto Rico, March 4-7, 2007.

• Grbac, B. (suautor First, I.): Brand Preference: Effects of Country of Origin and Brand’
s Personality Traits – u: Papers from Thought Leaders International Conference on
258 Brand Managament, Birmingham Business School, University of Birmingham,

Birmingham, UK, April 24 – 25, 2007, pp. 1-14. ISBN: 9780704426146.

• Grbac, B. (suautor Lončarić, D.): Marketing Paradigms for Emerging Economies – u:
Faculty of Economics in Split (ed.), Conference proceedings - 7th International
Bruno Grbac - Autoportret • Croatia, May 24 - 26, 2007, pp. 1-12. ISSN: 1846-2693.
Conference on “Enterprise in Transition”, Faculty of Economics in Split, Split-Bol,

Grbac, B. (suautor Milohanović, A.): Meeting the complexities of modern tourist –
the role of food – u: Snoj, B. (ed.), Milfelner, B. (ed.) Marketing Theory Challenges
in Transitional Societies, 1st International Scientific Conference, Faculty of
Economics and Business Maribor, University of Maribor, Maribor, Slovenia,