Page 7 - CSR Day 2018: Share the infinIT Gift

6 Share the InfinIT Gift: CSR Day 2018 Share the InfinIT Gift: CSR Day 2018 7

BREAKING THE MOLD: For the 2018 CSR Day, we had a different mindset. Having focused our energies
on strengthening individual and personal commitment to CSR in the 2017 run,
DEVELOPING THE 2018 CSR DAY it was time to fous on the type and quality of CSR projects. It was time to break
the mold and align our projects with the heart and driver of our business...
COMMUNICATION PLAN technology. The objectives of the company CSR program and its stakeholders

remained the same, but the company’s positioning as a technology company
should be embodied in our CSR work.
Objectives:

Create a sustainable and focused CSR program that aims to:

• Strengthen SPi Global CSR presence across all territories
• Engage in industry partnerships on CSR initiatives BRAND
that reinforce SPi Global’s primary advocacy:
benefit youth welfare and education ADVOCACY

• Espouse a culture of volunteerism SUSTAINABILITY
• Direct CSR DAY activities towards projects that INDUSTRY
will require stronger and long-term commitment
from employees, while reinforcing our market COMMUNITY
position as a technology company

Delivering the Message:

Geographies Target Audience
• Philippines • China • 80% Millennials
• India • Vietnam • 20% Gen X
• USA • Nicaragua

EMPLOYER BRAND TAGLINE:
Pursue Greater Infinities.