Page 9 - CSR Day 2018: Share the infinIT Gift

8 Share the InfinIT Gift: CSR Day 2018 Share the InfinIT Gift: CSR Day 2018 9

OMNIBUS POSTER

in.fin. THE CREATIVE JOURNEY
FOR THE NEW THEME
AND LOGO

Broken down:
.
IT. IN = now FIN = end

= here = goal
= during = purpose

in fin

IN . FIN . IT
IN . FIN . IT
IN . FIN . IT Share it. Build it. Bring it. Share it. Build it. Bring it.
Share it. Build it. Bring it.

Official Logos

It started with the keywords Information Technology and infinity,
the latter a bow to the company logo’s infinity ring. The concept and
creative studies followed until we came up with the final theme
rendered in this logo.
The Omnibus Poster gives the whole rationale of the year’s CSR Day. This was
deployed across all the global sites via EDM and posters 10 days before the launch.