Page 133 - Thailand Post Annual Report 2024

Part 1
Overview of the Organization
Part 2
Business Trends
Part 3
Business Model
Part 4
Strategies and Resource Allocation
Part 5
Risk
Part 6
Corporate Governance
Part 7
Operating Results
Part 8
Other Information
List of Law Subcommittee Members (THP Directors Only)
1 2
No.
Directors
Period of office in 2024
Seree
Nonthasoot, Ph.D.
1 January - 31 December
Pol.Gen. Sompong
Chingduang
1 January - 31 December
•
Marketing and Communication Strategies Subcommittee
Marketing and Communication Strategies Subcommittee is responsible for overseeing policy, direction and plans for “Thailand Post” branding to ensure efficiency; supervising marketing strategies, marketing communication, and corporate communication to achieve the determined goals; supervising and monitoring operations to ensure compliance with the State Enterprise Assessment Model (SE-AM) criteria, focusing on Customer Management (Section 4.2), including the integration of marketing communication and corporate communication to be consistent in the same direction to ensure efficiency of marketing
activities. In 2024, Marketing and Communication Strategies Subcommittee considered the following issues : the strategies for branding the Postman Cloud project and Digital Post ID project were defined, along with setting objectives, scope, and stakeholder groups for 2025. The customer and market strategy plan for 2025-2029 was established, alongside communication campaigns for the EMS Series and Unbox Happiness, as well as Thailandpost mart. The integration of marketing communications and corporate communications operations was also monitored, including the customer relationship management (CRM) system for THP.
List of Marketing and Communication Strategies Subcommittee Members (THP Directors Only)
1 2 3
No.
Directors
Period of office in 2024
Asst. Prof. Ake
Pattaratanakun, Ph.D.
Prof. Parichart
Sthapitanonda, Ph.D.
1 January - 31 December
1 January - 31 December
Dhanant
Subhadrabandhu, Ph.D.
1 January - 31 December
Annual Report 2024 131