Page 31 - Thailand Post Annual Report 2024

Part 1
Overview of the Organization
Part 2
Business Trends
Part 3
Business Model
Part 4
Strategies and Resource Allocation
Part 5
Risk
Part 6
Corporate Governance
Part 7
Operating Results
Part 8
Other Information
Campaign “Cheer the Game with Fun, Win Prizes Anytime, Anywhere”
THP partnered with Thairath to launch the campaign “Cheer the Game with Fun, Win Prizes Anytime, Anywhere”, in the activity of result prediction of the European Football Championship (EURO) 2024 matches. The campaign offered prizes
worth over 10 million baht, and participants could join by sending postcards and online postcards via the Prompt Post app or the “Pao Tang” app. Each postcard was sold for 2 baht through all channels. The activity ran from 1 June
to 14 July 2024.
Opening of POST Café Samsen Nai
THP launched its first Thailand Post coffee shop in the heart of the city under the name “POST Café Samsen Nai.” The café was designed with the concept “Cups of Connections,” aiming to create a space that connects happiness and relationships among people of all generations. The café features a unique design reflecting the essence of THP, offering
a selection of high-quality drinks and snacks made from carefully chosen ingredients. It is open daily from
8:00 AM to 6:00 PM.
THP Partners with Thai PBS Foundation to Provide Aid for Flood Victims
THP received essential consumer goods, including rice, dry food, bottled water, medicines, and diapers from the Thai PBS Foundation to be delivered to people affected by flooding in 10 areas : Chiang Rai, Chiang Mai, Tak, Sukhothai, Phitsanulok, Ang Thong, Lopburi, Phra Nakhon Si Ayutthaya, Nong Khai, and Bueng Kan. These goods were distributed to help alleviate the suffering caused by the disaster.
Annual Report 2024 29