Page 57 - Thailand Post Annual Report 2024

Part 1
Overview of the Organization
Part 2
Business Trends
Part 3
Business Model
Part 4
Strategies and Resource Allocation
Part 5
Risk
Part 6
Corporate Governance
Part 7
Operating Results
Part 8
Other Information
domestic mail service has also declined at an average annual rate of 4%. To slow down the decline in work volume and maintain its revenue base, THP has implemented a customer relationship management (CRM) strategy to create good relationship with key customers. This includes establishing agreements (MOAs) with major customers to maintain revenue levels not lower than the previous year and proactively identifying emerging customer needs beyond traditional postal services. To adapt to evolving consumer demands, THP has introduced new service innovations to enhance revenue streams, namely, the Electronic Acknowledgment of Receipt (E-AR) service via the e-Parcel system, advertising mail services, and print-and-mail services.
Transport and Logistics Business :
The expansion of the e-Commerce sector has significantly contributed to the growth of transport and logistics service, particularly the domestic Express Mail Service (EMS). In 2024, EMS revenue increased by 6.77% compared to the same period in the previous year, accounting for 90.76% of total revenue in the transport and logistics sector and 41.90% of THP’s overall revenue as of August 2024. THP has focused on improving its products and service systems to ensure customer satisfaction. In addition, in response to changing consumer behavior, the Company has implemented an optional pricing model, structuring its pricing to align with its operating costs while remaining competitive. This model includes customized options for various groups of customers, such as, setting special rates for new and existing large customers, providing value-added services such as Pick-Up Service and a comprehensive warehouse management system (THP Fulfillment). THP also analyzes the behavior of each customer group to monitor business performance and determine appropriate marketing plans and activities to expand the customer
base while retaining existing customers. To further enhance accessibility, THP has expanded service channels through partner networks both independent of THP and supervised by THP, with appropriate service rates and remuneration. These partners include stores or franchises with their own physical stores (EMS Points) and Consolidators who collect goods and forward them to THP, such as Shippop Company Limited, MyOrder Marketing Company Limited, and Sabai Speed Company Limited, etc.
International Business : In the international transportation sector, there is support for fundamental shipping services catering to general consumers who wish to send items or documents abroad, primarily to convey happiness and care to their loved ones overseas. To this end, THP has adapted its international shipping services to enhance quality and standards to levels comparable to private courier companies. Additionally, it has expanded its capacity to accommodate a wider range of shipping needs through collaboration with DHL Express, offering worldwide delivery services. This partnership enables comprehensive customs clearance at both the origin and destination countries, along with flexible delivery scheduling options through the On Demand Delivery service, allowing adjustments to delivery dates and times based on customer preferences. These efforts aim to meet customer needs effectively while maintaining competitiveness in the international transport market. For e-Commerce customers, particularly online sellers operating through major global platforms or engaging in Social/ Mobile Commerce, Tracked Services are provided to support cost-effective shipping solutions with status tracking capabilities. These services include ePacket and Registered Mail, which are the most significant demand in this market segment and contribute to business success. Furthermore, online entrepreneurs who sell high-value products and seek assurance in standard delivery services or insurance coverage may opt for Premium Services, such as Courier Post or EMS World, which offer enhanced reliability and protection.
Furthermore, THP has developed new international service models to accommodate a broader range of business needs, including B2B, B2B2C, B2C, and C2C transactions. Given the continuous growth of the e-Commerce sector, the company has also expanded its collaboration with strategic partners to offer alternative transportation channels beyond traditional postal routes. This initiative aims to reduce costs for shipments ranging from small parcels to full-container deliveries. To support the expansion
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