Page 58 - Thailand Post Annual Report 2024

Part 1
Overview of the Organization
Part 2
Business Trends
Part 3
Business Model
Part 4
Strategies and Resource Allocation
Part 5
Risk
Part 6
Corporate Governance
Part 7
Operating Results
Part 8
Other Information
Retail Business : The company prioritizes revenue generation through an omni-channel approach, offering both online and offline sales channels, with a primary focus on domestic distribution. Products are available at post offices and through the ThailandPostMart.com website/ application, under the slogan “Top Products, whether Near or Far, Delivered to Your Hands.” Additionally, customer relationship management (CRM) initiatives are implemented to enhance customer experience and encourage repeat purchases. Public relation is conducted via both online and offline channels, targeting key customer segments. The platform’s core objective is to support community entrepreneurs, farmers, and SMEs entrepreneurs. There is a fully integrated support system to link transport system for EMS, Fuze Post, THP Fulfillment warehouse,
of e-Commerce business and entrepreneurs of various businesses, THP has introduced Courier Lite, a service that enables both consumers and e-Commerce entrepreneurs to ship food products, liquids, and other conditional items overseas with confidence in every step of the shipping process. Customers can generate their own shipment labels through www.courierlite.thailandpost.com, where they can also verify product eligibility and service fees before dispatch, calculate shipping costs and import duties at the destination country, complete online payments, schedule delivery dates and times at the destination, and track shipments 24/7, etc. At present, Courier Lite is available for deliveries to 33 key destinations across Europe, America, and Asia, with service standards equivalent to those of private courier companies.
as well as a secure payment gateway, Wallet@Post. For online channels, user statistics have been gathered since the platform’s launch in 2017 - 2024. As of 30 September 2024, the total number of users reached 25.17 million, with total website visits amounting to 26.37 million sessions. The majority of customers fall within the 25-44 age group, with 22.82% accessing the website via organic search, 43.15% visiting directly, and 34.03% coming from other sources such as social media and digital advertising. In addition, THP has produced its own line of consumer products under THP House Brand, marketed with the concept “A Trusted Goods in P’PRAi’s Home.” These products, including THP-branded bottled water, rice, and coffee, are positioned to ensure high quality while maintaining prices competitive with local market rates. This initiative strengthens
56 Thailand Post Company Limited