Page 59 - Thailand Post Annual Report 2024

Part 1
Overview of the Organization
Part 2
Business Trends
Part 3
Business Model
Part 4
Strategies and Resource Allocation
Part 5
Risk
Part 6
Corporate Governance
Part 7
Operating Results
Part 8
Other Information
the company’s competitive advantage and expands the ThailandPostMart retail presence to cover areas with market opportunities. To drive market penetration, the company employs both push and pull marketing strategies. The push marketing strategy focuses on actively promoting products and services to reach consumers directly, while the pull marketing strategy aims to create consumer demand by producing promotional content to create awareness of products that meet lifestyle or trends with high market potential to meet consumer demand. Furthermore, the company organizes cross-selling and bundling sales activities for its house brand products and continues to expand its market reach through various sales promotion campaigns.
Financial Business : In 2024, electronic payments in Thailand have continued to grow steadily both in terms of number and value of user transactions. In response to evolving consumer and business needs efficiently, THP has enhanced its financial products and services with the following key developments :
1. Developing payment acceptance channel on EDC at post offices
2. QR Card Scheme payment option (QR Credit Card) enables customers to make payments via mobile banking application linked to credit cards, covering five major payment network providers : Visa, Mastercard, JCB, UnionPay, and UnionPay - TPN.
3. Developing electronic payment acceptance channels via WeChat Pay and Alipay by adding payment channels for direct transactions on EDC terminals, facilitating seamless payment experiences for international users.
4. Developing “B Scan C” Payment System via Wallet@POST to enhance the electronic payment process. Customers can request payment for products and services via Wallet@POST. The service officer at the payment point will inform the amount. The customer will then show the Wallet@POST QR Code for the officer to scan to make the payment. This system supports work by making bill payments and issuing receipts fast and efficiently, reducing errors in the payment process.
5. Studying new financial service models through kiosks in collaboration with strategic partners. A pilot trial program was launched at two post offices, Samsen Nai Post Office and Phra Khanong Post Office, from November to December 2024. The developed kiosks offered a variety of financial services, including QR payment and bill payment. User data were analyzed to design an optimized customer journey, ensuring that services were appropriately tailored to meet customer needs in depth. During the initial trial phase, a Proof of Concept (POC) was conducted to study behavior and interests of kiosk users as well as to assess the convenience and efficiency of the system. The findings from this trial will be used to evaluate the feasibility of expanding kiosk services to other post offices in the future.
Annual Report 2024 57