Page 12 - One report AUCT2024_Eng

Part 1
Business Operation and Operating Results
The Company stipulated the following policies that increase revenue and future profits;
1. Expand the market for car owners by increasing number of personal cars from direct owners. 2. Expand the auction participant bases by putting more emphasis on retail buyers.
3. Increase services and the variety of assets types that can be bid on.
4. Develop online bidding system to be more convenient and effective and apply technology to
repetitive tasks.
5. Develop potential of the employees to increase their efficiency on providing complete information
about assets to customers.
6. Develop the auction areas to be modern and friendly to the surrounding communities. 7. Improve work process, find method to reduce procedures but increase efficiency.
Overview of the vision, mission, and business strategies of the Company
The Board of Directors Meeting No. 5/2024, held on 13 December 2024, reviewed the Company's vision and mission as follows:
Vision
To be the center for displaying products and services so that the buyers and the sellers can have the appropriated prices, with sufficient information to make decisions.
Mission
Main missions of the Company comprise of missions towards the customers, the shareholders and the society and they are as follows:
- Toprovideservicesforpropertiessafeguardingandconditionimprovementbeyondtheauction. We are the integrated value added creator who focuses on honesty and identity service quality to deliver valuable products with the highest creditability, as well as to enhance impression and good relationship with the customers.
- Tohavegoodcorporategovernancepursuanttotheinternationalstandardstobuildsustainable growth for the organization and to create high investment returns to the shareholders.
- To build up strength for being the learning organization, awareness on giving priority to customers to create capability, skills, and responsibility as well as to enhance the employee engagement toward the organization so that they can perform duties with full potential.
- Assist, promote, and take responsibility to the society and environment.
12
Annual Registration Statement / Annual Report 2024
(Form 56-1 One Report)