Page 13 - One report AUCT2024_Eng

Organizational Goals
To be a market place for buyers and sellers by using auction as a guideline to create the suitable prices, without limiting to vehicles and motorcycles, as well as to find the partners to deliver products and services that are built on the products that are auctioned.
Business strategies
Transparency, honesty and fairness that the Company adheres to and continues to do so in terms of quality and service can build customer confidence and satisfaction. The Company’s competitive strategies are as follows;
1. Price Strategies
The Company determines service charges by the demand and supply of the market. The executives reviewed the price strategies by primarily considering competition, competitor’s prices and the market environment. For the buyer side, the company has considered the adjustment of the service fee latest since August 2022 to be suitable for the economic and market conditions. However, the Company does not have a policy to lower prices in order to compete with other auction operators, the Company emphasizes our main priority on service quality improvement to meet the customers’ needs.
2. Product and Service Strategies
The Company’s main policy is emphasizing service standards for customers to receive the best service from prior to auction, during and after auction. The Company’s superior service highlights are as follows: - “AUCT Place” The Company launched the modern auction yard at its head office named “AUCT Place”, increased the service standards to serve as the one-stop-customer service point including renovated and developed the auction yard at Rangsit Branch to increase service standard levels. Parking areas have also been arranged to accommodate the auction for more than 70 rai at head office and more than 100 rai at Rangsit Branch, as well as at the regional warehouses nationwide. Apart from an increase of 10 warehouses in 2023, the Company planned to gradually expand to 4 more warehouses in the vicinity areas by the end of 2024 to be ready for service operation in early 2025 to facilitate the customers and accommodate the vehicles entering the auction. Held Roaming auction at other provinces in every region at convenient locations for easy travel for bidders that had a maximum capacity of 2,000 cars per auction,
to meet the needs of customers.
- Professionalstaffandteamsthathavemorethan33yearsofexperienceareprovidedto
give efficient, fair price estimate services for both vehicles and auction items for customers.
- A lot of buyers and end users create auction price competition and result in a fair price
among customers and property owners.
- Insure property against loss and damages from fire and other contingencies with an
insurance company. Provide 24 hour security at the location site and set up CCTV covers all areas and organize maintenance teams to monitor its working system consistently.
Part 1
Business Operation and Operating Results
บริษัท สหการประมูล จากัด (มหาชน)
13
Union Auction Public Company Limited