Page 14 - One report AUCT2024_Eng

Part 1
Business Operation and Operating Results
- There is a dedicated staff service for advising an online auction registration in order to facilitate customers to apply and support the increased online auction. In addition, it was added convenience payment by QR payment instead of cash and the auction deposit can be refunded within the next business day, resulting in the customers using online services accounted for almost 90%.
- TheCompanyhasincreasedanadvanceregistrationserviceforauctionattheyard(onsite). The customer can register via online channel in advance and pay deposit for bidding card via QR Payment System instead of cash payment for conveniently and speedily operations.
- TheCompanyisstudyingthePrivateVehicleInspectionCenterprojecttoincreaseefficiency and improve services related to vehicle auctions to cover more services related to the Company's business.
3. Sales strategies and distribution channels (Place)
The Company has auction houses covering all regions of Thailand. Currently, there are 13 auction venues in different locations in order to facilitate customers and publicize Union Auction Company to increase customer awareness and lower the costs of transferring property. The Company will hold auction at a location near the storage site. Currently, the Company provides 2 types of auctions are raise a bidding card (wristband) at onsite and online auction through AUCT Live. This system received more positive feedback from interested customers and customers who like to use new technologies to buy vehicles. As a result, the Company expands its sale distribution and facilitates participating bidders which creates the Company’s image and improves the Company’s operations to be able. The Company also increased the auction channel via AUCT BID system, so auction for products can be arranged 24 hours.
4. Sales Promotion Strategies
The Company determined its marketing strategies by focusing on good long-term relationships with customers in order to maintain its existing customer base and expand its new customer target base in order to increase its market share. The Company’s marketing strategies are to maintain existing customers with quality and impressive services while proactive marketing emphasizes the search for new customers through various methods. The marketing and sales promotions are divided into 2 major categories which are:
1) Maintaining Existing Customers
The Company has a large base of existing customers because it has been operating its business for over 33 years. In 2024, the Company has the highest number of auction customers since its business operation. This is a specific customer base that the Company is able to offer different services to stimulate trading or demand for the use of other services. The Company emphasizes marketing by organizing service programs such as providing promotional information and privileges via Social media; Lines, SMS, Facebook, Instagram, YouTube, TikTok, and the Company’s website. The customers can check their accumulated purchase points by themselves any time for convenience on redeeming special privileges in addition to sending an email including initial solving for customers and build confidence in the service for customers.
14
Annual Registration Statement / Annual Report 2024
(Form 56-1 One Report)