Page 12 - annual report AUCT 2025_Eng

Business Operation and Operating Results Corporate Governance Financial Statements Attachments
Overview of the vision, mission, and business strategies of
the Company
The Board of Directors Meeting No. 5/2025, held on 14 November 2025, reviewed the Company's
vision and mission as follows:
Vision
To be the center for displaying products and services so that the buyers and the sellers can
have the appropriated prices, with sufficient information to make decisions.
Mission
Main missions of the Company comprise of missions towards the customers, the shareholders
and the society and they are as follows:
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To provide services for properties safeguarding and condition improvement beyond the auction.
We are the integrated value added creator who focuses on honesty and identity service quality to deliver
valuable products with the highest creditability, as well as to enhance impression and good relationship
with the customers.
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To have good corporate governance pursuant to the international standards to build sustainable
growth for the organization and to create high investment returns to the shareholders.
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To build up strength for being the learning organization, awareness on giving priority to
customers to create capability, skills, and responsibility as well as to enhance the employee engagement
toward the organization so that they can perform duties with full potential.
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Assist, promote, and take responsibility to the society and environment.
Organizational Goals
To be a market place for buyers and sellers by using auction as a guideline to create the suitable
prices, without limiting to cars and motorcycles, as well as to find the partners to deliver products and
services that are built on the products that are auctioned.
Business strategies
Transparency, honesty and fairness that the Company adheres to and continues to do so in terms
of quality and service can build customer confidence and satisfaction. The Company’s competitive strategies
are as follows;
1. Price Strategies
The Company determines service charges by the demand and supply of the market. The
executives reviewed the price strategies by primarily considering competition, competitor’s prices and the
market environment. For the buyer side, the company has considered the adjustment of the service fee
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Annual Registration Statement / Annual Report 2025
(Form 56-1 One Report)