Page 16 - annual report AUCT 2025_Eng

Business Operation and Operating Results Corporate Governance Financial Statements Attachments
6. Strategies for Building Good Relationships with Business Allies
The main factor that could affect the Company’s success is acquiring second hand vehicles to
bring to auction with continuously and quality. Therefore, the Company uses strategies to create good
relationships with financial institutions and a group of vehicle traders. These are the main business allies
of the Company in order to support the Company’s business operations such as customer recommendations,
collaboration in sales promotions, the exchange of marketing information, vehicle prices, to support both
sellers and purchasers for their marketing planning, etc. Moreover, the Company developed an internal
system to facilitate sellers to receive their commission on the set date and facilitate financial institutions
and car traders in order to impress them through the Company’s services.
Changing and development of the Company
1991 - 1997
● The Company was incorporated with a start-up registered capital of 3
million Baht to operate a vehicle auction business, and then increased the
paid-up capital to 13 million Baht and 25 million Baht consecutively to
increase business expansion and working capital and also started the
motorcycle auction to expand customer base at a later time.
1998 - 2002
● The Company was appointed by the Financial Sector Restructuring Authority
(FRA) to conduct the public auctions of vehicles and assets of insolvent
finance companies.
● The Company was the first and only Thai firm and the second in Asia, after
Japan, to become a member of the National Auto Auction Association
(NAAA) which is the non-profit international auction organization in USA
with members from 270 countries. It aims to increase the standard of the
car auction by protecting the benefits for buyers and sellers and supporting
the business transparency and fairness.
● The Company increased the registered and paid-up capital to 110 million
Baht for business expansion.
● Commenced the auctions for other products, such as land and houses,
shares, furniture, etc.
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Annual Registration Statement / Annual Report 2025
(Form 56-1 One Report)