Page 15 - annual report AUCT 2025_Eng

Business Operation and Operating Results Corporate Governance Financial Statements Attachments
Company is able to offer different services to stimulate trading or demand for the use of other services
further. The Company emphasizes marketing by organizing service programs such as providing promotional
information and privileges via Social media; Lines, SMS, Facebook, Instagram, YouTube, TikTok, and the
Company’s website. The customers can check their accumulated purchase points by themselves any time
for convenience on redeeming special privileges in addition to sending an email including initial solving for
customers and build confidence in the service for customers.
2) Increasing and Looking for New Customers
The Company set up goals to increase the sale volumes which require a larger customer
base in regards to both quality and quantity of target customers. These customers come from marketing
activities both directly and indirectly by having existing customers refer people. Furthermore, in 2025, the
number of new customers participated in the auction and won the auction was the highest and most of
them were retail customers with a proportion of more than 50 - 60 percent. Moreover, The Company has
strengthened good relationship with the Association of Used Car and many members of used car clubs,
both in Bangkok and in upcountry to expand customer base of the potential car buyers. The Company
acquires new customers who contacted the Company directly as a result of media marketing, advertising,
and public relations. The Company emphasizes in marketing communication via new social media; Facebook,
Lines, Instagram, Website, YouTube, and TikTok etc. especially the company's Facebook that every year
increased which currently has more than 1.71 million followers.
5. Strategies for Creating Trust
Most auction items are second hand products, which differ in a wide variety of conditions and
characteristics, which makes it rather difficult for consumers to differentiate the differences between auction
items. This may result from a lack of confidence in the product’s quality and not being able to see the real
conditions of the products. As a result, the trust and reliability of the inspection system for auctioned items
is a major factor to be considered in order to decrease risk from entering auctions.The Company also has
a policy to bring new technology and modern tools to adapt along with developed employee potential to
provide vehicle evaluation and inspection and grading services without charging any fees to participating
bidders prior to the auctions at the head office and all branches. This inspection covers the condition of
the vehicle’s exterior, parts, special features, and engine and this causes customers to have confidence
in the quality of the Company’s products and services. Apart from development on vehicle condition
inspections and elevation of standards by assignment vehicle grade, in 2025, the Company also developed
the motorcycle condition inspections with the same standards as vehicle inspection grades and it is a free
service, just like vehicles. Moreover, the Company also arranged training for its employees, so that they
can provide services to purchasers and sellers at full potential, as well as provide advice on selection and
straightforward consideration with motoring of results and after-sales services.
บริิษััท สหการประมููล จำำากัด (มหาชน)
Union Auction Public Company Limited
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