Page 16 - Communication

For Profits vs. Non-Profits

What are businesses trying to sell? What are non-profits trying to “sell”?

 Products, services, idea you’re not  Emotional connection, awareness
good enough, idea the product of cause, services/sometimes a

will change your life… product

What do they want? What do they want?

 Your $ - people to buy their  New donors, sustaining donors,

product/service, repeat volunteers, clients, partner
customers, your trust, people to businesses & agencies

refer others to purchase item