Page 5 - Claflin Retreat
P. 5

Cabinet Retreat 2022











             Branding & Marketing


             • Identify Marketing Company

             • Execute Plan to include but not limited to:

             • Social Media

             • Geo Fencing

             • Traditional & Digital

             • Rebranding “one” logo

             • Recognize achievements & success of alumni, staff, faculty and students

             • Website redesign: user friendly and currency


             • Assess and revise

             • Expand to national and global companies such as Walmart and grocery store chains, etc.

             • Create mutually beneficial partnerships

             • External ambassadors' program

             • Engage benefit companies (TIAA)
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