Page 13 - Aruba Today
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LOCAL A13
                                                                                                                         Tuesday 16 February 2016

Tangerine Aruba by Local Talent Ashlin Ahlip

ORANJESTAD - Local island          his clients. After debuting
talents are not hard to find       Tangerine at Korte Weg,
here in Aruba, with various        word of mouth is what got
young professionals or up-         things rolling, and social
and-coming artists making          media as well.
their way into the spotlight       So if you’re either looking
and also making a name             for the perfect beach sized
for themselves in the com-         bag or something special
munity here. The ones that         for a loved one? Tanger-
stand out though, are              ine definitely offers you a
those that put the love            variety of different totes,
and effort into their work,        make-up bags, shoe case
bringing their passion into        travel bags, or anything
a form of a career. It’s not       your own imagination can
easy and definitely a risk         think of, Tangerine can
but here is the story of Ash-      make it for you.
lin Ahlip and Tangerine.           Ash works on various de-
Tangerine first started            signs and with that you
in 2011, but officially            can see his work more and
launched in September of           more each time around
last year by Ashlin Ahlip. Ash     the island. He’s made
is most known on the island        aprons to even bowling

                                                                 bring a new and innova-        them. And as for Korte Weg     come see it”.
                                                                 tive way to selling his prod-  they have an idea similar      To keep up with what Ash
                                                                 ucts on the island. With       to what you can find in Las    has in store for Tangerine
                                                                 his 9 years experience in      Vegas called Burning Man.      and new products that he
                                                                 retail, he doesn’t want to     Making big art installations   will be launching soon, fol-
                                                                 be stuck in just one place     that you can actually ex-      low him on Instagram: tan-
                                                                 working, but likes being       perience, with recycled        gerine_aruba.
                                                                 more all around. He is also    material.                      His bags are currently avail-
                                                                 excited about launching        Their idea as the Korte Weg    able at the Bula Surf Shop
                                                                 tank tops with the slogan      team is to promote culture,    or anytime “Korte Weg”
                                                                 “We The Beach People” on       “if we create it, people will  pops up.q

for his experience in the re-      bags, as well as clutches
tail business, but in 2011 he      for girls. But he says that
decided to take a different        the traditional tangerine
path and started working           design which is the We The
on making bags, with the           Beach People Tote bag will
idea that they be only for         remain the same classic
guys. But turns out it was a       design that you can always
hit with the girls as well. Still  come back to and find
not sure at the time, he de-       that nothing has changed,
cided to stay low key and          even after 10 years. But
continue working on other          adding that when he gets
things as well until he de-        customized bag requests,
cided it was time to share         it’s definitely more fun and
his passion and talent with        challenging to make.
the rest of the Aruban             As for this year, he says he
community. He launched             doesn’t want to go too
Tangerine for the first time       fast because he really just
at the famous Korte Weg            wants to enjoy the job.
and got great feedbacks            He is definitely working on
right away, which led the          something new and di-
way to him making about            verse for his future career
200 bags upon request for          with Tangerine, in hopes to
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