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local Thursday 17 November 2022

San Nicolas must remain a different

product compared to other tourist areas

of all the murals and the main as a different product
activities during those days compared to Palm Beach
that are visible in the area. – to mention an area that
“It is the intention of ATA to is specifically very touristic.
continue with this, but also This is precisely what we
to think on how ATA also want to see for San Nico-
ORANJESTAD – Yesterday Croes said that “it is not a uct. Think here about the in- started the Carubbian fes- las, and this can require
morning, San Nicolas Busi- secret that SNBA is also very frastructural aspect, which tival which later became another type of training, fo-
ness Association (SNBA) to- involved in different devel- is outlined in the MOU. Island Fest, which is also on cusing more on cultural as-
gether with Aruba Tourism opments going on right She also mentioned that schedule for next year re- pects but also a bit deeper
Authority (ATA) and Aruba now.” Often ATA will give the ministry of Tourism is also garding ways to bring more in the history of San Nicolas
Excellence Foundation an opinion on projects, but very involved in the proj- movement and culture in and its surroundings”, Croes
signed a Memorandum of also they are trying to in- ects in collaboration with San Nicolas.” said.
Understanding (MoU) to volve the community be- the Department of Public
bring continuation to the fore executing certain proj- Works and Department of Education and training is Shadey Figaroa, president
development in San Nico- ects. Infrastructure and Planning currently in preparation to of supervisory board of Aru-
las. as key organizations for improve the work of pro- ba Excellence Foundation,
The MOU is basically the for- these projects. viding information in the said that she advocates a
The signing of the MOU malization of various com- tourism sector, which is also good and correct educa-
represents a great oppor- ponents, a topic regarding In the project at Sero Colo- tied to projects in the pipe- tion for the community of
tunity for San Nicolas as it branding. Already before rado, in which ATA is inte- line. Thought is given to ac- Aruba, particularly those
involves extension of the the pandemic, Croes said, grally involved, there are commodation but also the in the hotel industry, the
development currently tak- they were working on a weekly works taking place policy that is desired for service industry. “It is very
ing place in the area. New specific branding identi- to achieve results. San Nicolas. In this regard, important for us that our
president of SNBA, Errol de fying San Nicolas. There is ATA is also involved in the a few years ago Aruba Ex- community is well educat-
Freitas pointed out that the Aruba as an image and restoration of the pier at cellence Foundation was ed on the history of Aruba
union between these orga- brand, but they think that Rodgers Beach and re- established. This foundation and all the ongoing proj-
nizations is very important San Nicolas – according to cently the steps at Rodg- encompasses Aruba Cer- ects in San Nicolas. We are
to achieve this develop- Forbes Magazine, is “The ers beach, which were tification Program (ACP), very happy that together
ment. Art Capital for the Carib- fixed and will get an artis- among others. Croes said with ATA and SNBA we can
bean”. This also demands tic touch as well. 2023 will that Aruba Excellence sign an MOU to provide the
He said that there are cur- from ATA not only to con- see a continuation of these Foundation was included necessary training for com-
rently three ongoing proj- tinue the trajectory of giv- projects for which SNBA is in the MOU to explore pos- merce and the community
ects in Sero Colorado, but ing content to this brand, very important. sibilities to enhance San of San Nicolas. Our goal is
there is also the improve- btu also to work on a sepa- Nicolas, but also to explore to have the whole of San
ment of the entire area of rate branding from Aruba, The cultural aspect is also specific training that will be Nicolas 100% ACP Certified,
San Nicolas which will take to position San Nicolas dif- included in the MOU. Art needed seeing the devel- and we hope that we can
place in the short term. “For ferently. Fair, a cultural event, also opment of San Nicolas. achieve that together with
us, the MOU means an op- “We not only see it as a part involves infrastructure, ac- the parties”, she said.q
portunity to partner with of Aruba and a city that cording to Croes, because “San Nicolas needs to re-
these two organizations for enhances the experience,
positive development for but it can even convert into
San Nicolas. We are very a point of attraction to de-
proud of this”, De Freitas cide to visit Aruba, and this
commented. is tied to the MOU”, Croes
commented.
Ronella Croes, CEO of ATA
said that this process took They will continue focus-
years and in the middle of ing on informing our visi-
it, the pandemic came, tors through the Visitor In-
which didn’t help. ATA as formation Center, but also
member of SNBA thanked through signs, monumental
everyone for their collabo- and cultural attributes.
ration.
Croes said that a very im-
Recently, ATA and SNBA portant part is recognizing
had a meeting to continue also the other organizations
the conversation on differ- that have a key role in the
ent topics, for example, development of the prod-